John Lewis sent a chill down the high street yesterday, posting another decline in sales for last week, as the unseasonably warm weather continues to hit pre-Christmas trading. The department store chain said its total sales fell by 1.2 per cent to £98.7m for the week ending on Saturday, after a 3.3 per cent fall the previous week. But its latest online sales rose 18 per cent.
Despite quite extensive training in reasoning and logical thought I have to admit defeat in my comprehension of this excerpt from my new daily read, the i. Last year I understood the impact of snow and subzero temperatures on peoples desire to venture outside, never mind in to furore of city center shopping, but the impact of this unseasonable tepid environment on our ingrained consumerism is beyond me.
I am not usually one for conspiracy theories, but could this be a big (government/media) ploy to convince us that we are not really on the edge of a double dip recession, and as such are being accordingly frugal, but really we are all just frightened to go out in our perfectly British weather.